Almost one third of car buyers expect a dealer to respond within 15 minutes, according to a 2019 survey
. Since this survey was conducted, COVID-19 has disrupted the car sales model, pushing transactions online. While the retail motor industry has been greatly impacted in 2020, website traffic to car dealerships increased by 15%
Before the pandemic, many dealerships already had existing digital processes in place to facilitate remote selling such as; virtual showrooms, live chat and active social channels, however, several dealerships were forced to adapt to a new way of selling, overnight.
Given that dealerships now operate in an unpredictable retail environment, it is essential that every single lead is maximised. Crucial to effective lead management is the speed at which you respond to customer enquiries, which will have a direct impact on the likelihood of you closing the sale.