Regardless of closure restrictions imposed in the future, your aftersales department will continue to be a consistent and predictable source of revenue.
Undoubtedly, aftersales departments have been significantly impacted by the pandemic. Some challenges include:
- knock-on effect of the of the decline in car sales
- global part supplies
- lower traffic volume
- fewer collisions
- customers delaying preventative repairs
- reduction in spending on non-essential, performance parts and accessories
- recently unemployed customers delaying essential repairs
- long term, with reduction in new car sales this year will see a decline in the number of cars needing aftersales services after 3-5 years
Aftersales Departments have had to adapt, with many having to completely alter their work space, implement new health and safety protocols, employee shift patterns, customer deliveries and flexible work schedules.
However, workshops remain busy and at the peak of lockdown, many were maintaining vehicles for emergency services and essential workers.
With this in mind, it is important to instil confidence in potential aftersales customers by communicating with them effectively.