Dealerships, do you not value your time?
Having successfully partnered with franchise dealerships across Ireland for several years, it still surprises us to hear how some describe job boards as representing an inexpensive recruitment tool.
While it is tempting for a dealership to think that a high number of job ad applicants justifies their spend, this is in fact a flawed approach.
Relying on 'vanity metrics' such as the number of job ad applicants, without fully acknowledging how many of those applicants meet the specific job criteria, is a self-sabotaging exercise on behalf of your dealership.
While it is tempting for a dealership to think that a high number of job ad applicants justifies their spend, this is in fact a flawed approach.
Relying on 'vanity metrics' such as the number of job ad applicants, without fully acknowledging how many of those applicants meet the specific job criteria, is a self-sabotaging exercise on behalf of your dealership.
Relying on 'vanity metrics' such as the number of job ad applicants, without fully acknowledging how many of those applicants meet the specific job criteria, is a self-sabotaging exercise on behalf of your dealership.
Relying on 'vanity metrics' such as the number of job ad applicants, without fully acknowledging how many of those applicants meet the specific job criteria, is a self-sabotaging exercise on behalf of your dealership.
With Irish franchise dealerships operating to ever-tightening margins, the costs associated with your hiring strategy should be at the forefront of your mind. In addition to the cost of the job ad itself, dealerships should now begin to calculate the true cost associated with the advertisement of each role:
The true cost of using job boards
A mid-level appointment
5 hours @ €10 per hour
Administrative costs for applicant screening
€50
160 hours (4 weeks) @ €25 per hour
Staff covering for employees
€3,200
2 hours @ €10 per hour
Phone screening
€20
3 candidates, 2 rounds - 6 hours @ €50 per hour
Interview with senior management
€300
2 hours @ €10 per hour
Reference checking
€20
40 hours @ €50 per hour
Orientation for new hire and Manager
€2,000
Typical cost with popular Irish job board
Job ad
€350
Total cost per role:
€5,940
High calibre candidates looking for a career change in the Irish Motor Industry tend to avoid applying for roles via generic job boards
Against the backdrop of a significantly high turnover rate in Irish dealerships, you can extrapolate this further and say that a loss of just 5 employees from your dealership in a 12 month period could cost the business in excess of €30,000. These costs become significantly higher when trying to place senior candidates.
Ultimately, it requires looking at job ads through a different lens in order to fully quantify the true cost associated with their use. In taking the time to fully assess the true cost associated with job boards, your dealership will soon recognise the importance of requiring a much more nuanced approach to recruitment.
From our experience, high calibre candidates looking for a career change in the Irish Motor Industry tend to avoid applying for roles via generic job boards. Due to their genuine concerns around confidentiality, these senior candidates have informed us that they will not risk their careers by having their CV and personal details arbitrarily shared through these platforms.
In summary, by simply relying on job boards as a key recruitment tool, your dealership will greatly reduce its ability to attract key talent in the future.
Ultimately, it requires looking at job ads through a different lens in order to fully quantify the true cost associated with their use. In taking the time to fully assess the true cost associated with job boards, your dealership will soon recognise the importance of requiring a much more nuanced approach to recruitment.
From our experience, high calibre candidates looking for a career change in the Irish Motor Industry tend to avoid applying for roles via generic job boards. Due to their genuine concerns around confidentiality, these senior candidates have informed us that they will not risk their careers by having their CV and personal details arbitrarily shared through these platforms.
In summary, by simply relying on job boards as a key recruitment tool, your dealership will greatly reduce its ability to attract key talent in the future.
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