The Outlook for the Irish Motor Finance Market in 2025: Trends, Challenges, and Opportunities
As we look ahead to 2025, the Irish motor finance market is bracing for continued transformation and innovation. This highly competitive sector, populated by pillar banks such as AIB, BOI, and PTSB, along with distributor banks like TFS (Toyota Financial Services), VWFS (Volkswagen Financial Services), and Mobilize, faces unique challenges that demand strategic adaptations. Here are key trends shaping the landscape.
Digital Transformation and System Streamlining
Efficiency is becoming a critical differentiator in motor finance, with many providers recognizing the need to streamline processes. Business managers often find themselves navigating multiple systems to complete car finance applications, which can be time-consuming and inefficient. The push for integrated, user-friendly digital platforms—including e-signatures and automated processing—will be vital for enhancing operational efficiency and boosting customer satisfaction.
Innovative Technologies and AI Integration
Motor finance companies are increasingly turning to artificial intelligence (AI) and advanced technology to further streamline operations. AI-powered application processing, such as automated credit assessments and fraud detection, allows for quicker, more secure transactions. Additionally, personalized loan offers created through AI can enhance the customer experience by catering to individual profiles and needs.

Fast acceptance rates have become paramount as competition intensifies. Providers that can offer near-instant approvals through AI-driven solutions will have a significant edge. This not only improves the dealer's ability to close sales swiftly but also enhances the overall customer experience, which is crucial for customer retention and brand loyalty.

Integration with dealership management systems (DMS) is another area seeing significant innovation. Unified platforms enable seamless access to financing options directly within dealership systems, reducing the need to switch between multiple applications and providing real-time updates on loan status. The adoption of digital documentation and e-signatures further simplifies the process, ensuring a smooth, efficient user experience for both dealerships and consumers.
Regulatory Developments and Compliance
Regulatory bodies, such as the Central Bank of Ireland, have implemented significant changes aimed at promoting fair practices, including bans on commission structures that rise with borrower interest rates. These developments will compel providers to ensure that their operations remain compliant while maintaining competitiveness. Notably, Close Brothers' acquisition of Bluestone's Irish loan book for €17.2 million in 2023 and their temporary halt in underwriting new finance deals after a landmark court ruling demonstrate the dynamic regulatory landscape and the resilience required to navigate it.
Relationship Management and Staff Retention
The value of strong relationships with dealerships cannot be overstated. Providers must prioritise the retention of skilled professionals who can manage these partnerships effectively and foster trust. Awards and recognitions play a role in establishing a positive reputation, but the true measure of success lies in the consistent delivery of excellent service. In 2023, First Citizen Finance’s move to raise €235 million through securitisation to support car financing underscored the importance of solid financial backing and strategic growth.
Consumer Experience and Market Limitations
With competition intensifying, customer experience remains a priority. Providers need to assess whether their current processes meet consumer expectations for transparency and ease of use. Limitations around rates, systems, and funding can hinder progress, making it essential for finance companies to stay agile and responsive to market demands. The adaptability of providers like Close Brothers and distributor banks highlights the importance of being customer-focused and prepared to adjust strategies to maintain market position.
How Motor Finance Companies in Ireland Can Stay Competitive: Talent, Relationships, and Innovation
The Irish motor finance sector is experiencing a transformative period. From changing customer expectations to regulatory shifts, businesses must adapt quickly to remain competitive. In this article, we explore strategies to attract top talent, the increasing importance of Business Development Managers (BDMs), and how innovative customer experiences (CX) globally can inspire local adaptation.
The Irish Motor Finance Landscape: Adapting to Change
Recent regulatory updates by the Central Bank of Ireland, such as the ban on commission structures linked to borrower interest rates, have forced motor finance companies to reassess their practices. Combined with a competitive environment dominated by players like AIB, Bank of Ireland, Permanent TSB, and distributor-backed banks like Volkswagen Financial Services and Toyota Financial Services, businesses need strategic recruitment and innovation to thrive.
How to Attract Top Talent in Motor Finance
To thrive in 2025, OEMs in Ireland must prioritise roles that extend beyond traditional sales and marketing functions. Critical positions include:
  • Build a Strong Employer Brand
    Showcase your company’s commitment to innovation, employee development, and a positive work culture.

    Use professional networks like LinkedIn to engage with talent and highlight employee success stories.
  • Offer Competitive Compensation
    • Salary expectations in the Irish market have increased, especially for roles requiring specialised skills like compliance and analytics
    • Consider additional perks such as flexible working conditions, car allowances or wellness programs.
  • Provide Career Development Opportunities
    Promote clear career progression paths and continuous learning opportunities. Employees who see a future in your company are more likely to stay and contribute long-term.
  • Prioritise Business Development Managers (BDMs)
    • BDMs play a critical role in maintaining relationships with dealerships and clients. In a market where trust and personal connections are key, hiring experienced BDMs can provide a competitive edge.
    • Invest in professionals with strong networks, a proven track record in relationship management, and the ability to adapt to the fast-evolving financial landscape.
Conclusion: Staying Ahead in a Competitive Market
The motor finance industry in Ireland is at a crossroads. Success will depend on attracting the right talent, prioritizing relationships through skilled BDMs, and adopting innovative customer experience strategies. By learning from global leaders and tailoring approaches to the Irish market, companies can ensure they remain at the forefront of this dynamic sector.