Addressing Skills Shortages in Ireland’s Automotive Industry:
A 2025 Outlook
As Ireland's automotive sector faces significant changes, the urgency to address talent shortages is more critical than ever. Heading into 2025, effectively bridging these gaps will be essential for the success of dealerships and the industry as a whole.
1. High-Voltage Technicians
With more electric vehicles coming out of warranty, the demand for High Voltage Technicians (EVs and hybrids) is rising sharply. In many workshops, relying on a single specialist is becoming unsustainable due to the growing workload. Upskilling the wider Technician team is crucial to balance demand and prevent bottlenecks. To attract and retain this talent, dealerships must also provide modern, clean work environments equipped with the latest technology and tools. Continuous upskilling and modernising apprenticeship programmes focused on EV technology and diagnostics are crucial. Ireland’s recent WorldSkills achievements demonstrate the country’s potential to train world-class talent. The shortage of Technicians highlights the need for strong leadership in managing these challenges.
2. Senior Management (Sales & Aftersales)
With rising operational demands and the complexity of aftersales services, senior management roles are becoming more essential. Family-owned dealerships, in particular, are facing succession planning challenges as owners approach retirement. Many are now open to international recruitment to secure top-tier talent with brand-specific experience to lead their businesses into the future. Competition for experienced leaders is increasing, especially for those who can navigate transitions in both sales and aftersales management. Strong leadership is vital, especially as the industry shifts towards embracing new market demands and technologies.
3. Used Car Sector & Valuation Specialists
As dealerships increasingly turn to online platforms for vehicle selling, there’s a growing need for specialists in pricing, valuations and online auction systems. The shift toward the agency model, where manufacturers take over direct sales has further emphasised the importance of expertise in the used car sector. Those responsible for vehicle purchasing must possess a deep understanding of stock management, imports and how to leverage data for accurate buying decisions, while sales teams must be proficient in market dynamics and digital platforms to thrive in this expanding market. Navigating these complexities requires effective business management amidst evolving regulatory challenges.
  • +25%
    Used car imports ytd v '23 Source
4. Business Managers & Regulatory Challenges
Dealership Business Managers (F&I Managers) are navigating increasing complexity due to stricter Central Bank regulations, rising interest rates and heightened competition. The ECB’s signals of potential interest rate reductions add another layer of complexity. There is growing demand for Business Managers skilled in financial compliance and capable of coaching sales teams to adapt to these changes while maintaining profitability. The role of data is becoming increasingly critical in pricing strategies and overall business management.
5. Data Pricing Specialists
As data becomes central to vehicle pricing, fleet management and leasing, demand for skilled data pricing specialists is increasing. These professionals are highly sought after by both automotive and mobility companies, competing with large tech firms that offer attractive benefits. To stay competitive, automotive companies must develop compelling value propositions and offer comprehensive benefits packages that appeal to top talent in data-driven roles, especially as pricing strategies and fleet optimisation become increasingly reliant on data. With technology advancing, the need for programming and engineering talent is also rising.
6. Programming & Engineering Talent for Connected Cars
The connected car market in Ireland is expected to continue its upward trajectory, fueled by advancements in technology and increasing investment from both automotive manufacturers and tech companies. As a result, the demand for programming and software engineering talent is intensifying. Companies that offer career growth and flexible working arrangements will be better positioned to attract top talent, helping drive innovation in connected car technologies, infotainment systems and autonomous features.
Other Areas of Focus
Workplace Culture, D&I and Hybrid Work Practices
To attract top talent, companies must foster a positive workplace culture that emphasises diversity and inclusion (D&I). While some companies have mandated a return to office (RTO), those offering more flexibility are likely to see enhanced employee satisfaction and retention. Creating an inclusive and adaptable work environment is key, especially in high-demand fields like software engineering and data analytics. A strong D&I strategy not only attracts diverse talent but also improves retention rates, which is vital in a competitive job market.
Digital Transformation in Dealerships
In a competitive market, many dealerships are increasing their investment in digital tools to enhance customer experience. They’re exploring innovative ways to connect with consumers, such as through TikTok and other platforms for engagement and brand loyalty. Additionally, DMS and CRM systems must be user-friendly for the sales team, ensuring seamless communication with customers. By streamlining these processes, dealerships can focus more on selling and stay relevant to their audiences, making digital transformation essential for long-term success. As digital competencies become essential, dealerships should seek candidates with tech-savvy skills and experience in using these tools.
Sustainability Initiatives
With increasing demand for eco-friendly practices, dealerships are focusing on sustainability. This includes adopting greener technologies, such as EV infrastructure, and implementing sustainable business practices to align with consumer preferences and regulatory changes. Emphasising sustainability initiatives can attract talent who prioritise eco-conscious employers and may enhance your brand reputation.
Conclusion
From a growing demand for high-voltage technicians and data specialists to the need for strong leadership in sales and aftersales, businesses must address skills shortages now to succeed in 2025. By investing in upskilling programmes, strategic recruitment and fostering a strong workplace culture, companies can better position themselves to thrive in this evolving landscape.

Consider how your organisation can implement these strategies today to navigate the challenges of tomorrow effectively.