GM's online scheduler
was created for customers to get information on and schedule vehicle repair and maintenance services online. Manufacturers have rolled out these
As noted by one Ford Executive, a manufacturer-led tool..
. One article quotes a Ford exec offering sound explanation for the reasons behind manufacturers supporting digital innovation for their branded dealers, stating
"On the local dealer level, many dealers realise the importance of having a solid multi-channel Web experience and providing easy scheduling features...However, it isn't easy for a local dealer to put that together as their specialty is dealing with cars...Most dealers don't have sufficient scale to hire marketing, Web design, or UX personnel."