The new dual registration plate system was introduced in Ireland in 2013 in response to the extreme seasonal nature of car sales which was hugely disadvantageous both for the Motor Industry and government. Working capital, stocking costs, jobs and government taxes were front-loaded into the first quarter of the year with a predictable decline in car sales to December.
While some confusion reigned around the reasons for the introduction of the new registration plate at the beginning, with some believing superstition
was the sole driver, Irish motorists have had 3 years to get used to the plate and now appear to be embracing the new '2nd plate.'
July has been rapidly approaching January as the busiest month for car sales. Car sales in July 2013 represented 67%
of January's, a figure that jumped to 82%
in 2014 and 93%