As the popularity of loyalty programs in the retail sector increases, a number of car brands have successfully implemented loyalty programs
at their dealerships. Consumers are rewarded with points for purchases of parts, services and accessories. These points can then be used towards future purchases or additional services. Dealerships that have instituted these programs attribute an additional 15
cars sold per month to the implementation of these loyalty programs.
Nissan has developed an app that is tied into its rewards program, combining the advantages of the program with mobile technology.